Welcome to Northern Insights

Custom interview research  

Practice areas include Win/Loss Analysis and Customer Experience for small and medium enterprises.

If you would like to win more business, retain your current customers, and gain insight into your market perception, a Win/Loss program will help achieve these outcomes. Northern Insights brings an experienced and personal touch to each project by speaking directly to your customers, prospects, and lost clients. 

Good decisions start with good data.

"You can't manage what you don't measure."  - Peter Drucker